Trying to pick a protein supplement can be time consuming and expensive. After trying many of the leading brands I've come to the conclusion that the type of supplement that you use is less important than how consistently you use it. That's why I was so intrigued when I heard about WheyCo Protein's subscription sales model. It's the only company I know of that will deliver high quality protein to your front door every month. After doing some research, I decided it would be fun to ask WheyCo Protein Founder Nicholas Rybinski a few questions about his company.
What is WheyCo protein? Why would someone buy it?
WheyCo Protein is a subscription based supplement company. Every month we ship out a two pound bag of protein to our customers. We are able to leverage the subscription model to keep costs low. This means a higher quality product for a lot less. It also means we can offer free shipping on all of our subscriptions. You can change your flavor, cancel and upgrade your protein at anytime.
We think that going into a vitamin store and buying whatever the salespeople pitch you is outdated. We are a lot less about neon colors and flash and a lot more about product quality and value. WheyCo is here to change the way athletes buy supplements.
What is your fitness and professional background?
I graduated from the University of Delaware with an exercise science degree this past year. While at Delaware I started UD's CrossFit Club and also organized the first collegiate competition between Delaware, Penn State and Villanova. I also worked in the strength and conditioning department with division one football, basketball, lacrosse and track athletes. I also had the pleasure to travel abroad to Australia where I worked with national level gymnastic coaches.
How did you end up starting a protein company?
I have always been in love with subscription businesses. I try to be as effective as I can not only in the gym but also outside of it. I was sick of wasting time searching for deals on the internet and sick of paying obnoxious prices at store. WheyCo Protein was born out of this frustration. We sell simple, but crazy effective products at a price you can’t get anywhere else. Basically, it’s the last protein your ever going to buy.
Tell us a little bit about your manufacturing process
Right now we have the internal motto that "simple is better." We start with the highest quality whey and process them through the best filtration techniques out there.
For instance our (WheyCo Rx Naturals) protein is made from grass fed organic milk that comes from New Zealand. We do this because they have much higher standards for organic than the United States does (go figure).
Our (WheyCo Rx Plus) protein is an extremely pure isolate. It goes through a cold micro filtration process which prevents the peptides from becoming denatured like in other isolates and hydrolysates. This allows it to maintain all of it’s natural immune boosting and antioxidant benefits that other proteins don’t have.
It is easily one of the best tasting proteins out there today, and we are adding more flavors in January!
What are your main distribution channels?
The biggest channel driving our sales is currently our (gym tastings). Box owners love to have us visit during their evening and morning classes to give away protein. I think the members like it even more. People get so excited about our product that they often sign up on their phone on the spot.
We have also created a site dedicated to sharing information and stories with the Crossfit community. The (WheyCo Journal) has been a great success so far and after reading our articles people often visit our site to see what our product is all about.
What has been the largest challenge? Your biggest success?
Our biggest challenge has been making enough protein. We started out with very small sales goals and within 2 weeks we shattered our 3 month goal. We had to run out and recruit an investor in order to make sure we could meet the needs of our growing customer base.
Our biggest success is definitely our product. When people read the nutritional information and that look at the price you can see that we have peeked their interest. Once they taste it they are sold.
Is there anything that you wish you had done differently?
We really wish we started a following through a blog and social media long before we launched. It takes about 6 months for that stuff to help aid growth. It would have been a lot easier getting our name out there if we had.
Where do you see your company in five years? Do you see this as a side business or do you hope to take on the bigger protein manufacturers?
Our ultimate goal has always been 10,000 subscribers. We believe we can achieve that in 3 years. In 5 years we will be a powerhouse supplement company serving the Crossfit community, we really think we can give some of the big guys a run for their money.
Do you have any sponsored athletes?
We currently have three sponsored athletes, all home grown.
Vinny Casey is a close friend of mine who I recruited to the University of Delaware CrossFit club. Within six months he was going to the Mid Atlantic Regionals and shortly after that he became a starting member of the DC Brawlers. He has been one of my biggest supporters from the beginning.
315 power clean then Everest | The dreaded traiads. I personally like this one and didn't think it was that bad cause I'm good at these movements, until the cleans of course, then I went full dribble monster. @dcbrawlers @zeus_boulder @fiternity @wheycoprotein #forgedbyzeus #brawlout #TEAMFITERNITY #wheycoprotein
Bobby Leradi is a young athlete that recently started Crossfit and is now entering the competitive weightlifting arena. He has come far in a short amount of time he is currently training for University Nationals in a few weeks. Keep a close eye because he is going to make some big waves in the weightlifting community in the very near future.
Jaimie Bylerly is one of our athletes that just has so many different interests and with her competitive streak she is great at all of them. During the Open she was awarded the title fittest woman in Delaware, she recently qualified for the American Open in weightlifting and just won a NPC bodybuilding competition (even more amazing it was her first show ever.) She serves as a great role model by showing how you can be involved in Crossfit and still have other fitness interests.
It's a Blue Collar Badass kinda day 😎💪🏼 get your #BCB gear 20% off with code "JAMJAM" @bluecollarbadass @cfdiamondstate @wheycoprotein #crossfit #powerclean #squats #bootygains #embracethegrind #press #bromuscles #betteryourself #healthyliving #bodybuilding #npc #figure #fitness #fitfam #goals #strongwomen #strengthtraining
What is the biggest lesson you've learned with WheyCo?
Act now. No matter how much you plan, things just aren't going to go the way you think they will. Have a strategy but jump in knowing that will change. Being flexible is key.
Facebook: WheyCo Protein
Note: Confused about what you should be looking for in a protein supplement? The team at WheyCo put together the following Protein Guide.